How to Rank a New Website on Google – Beginners Guide!

How to Rank a New Website on Google - Beginners Guide!

The biggest obstacle that beginners face when starting a blog is to know how to rank a new website on google.

Ranking on Google is not as easy as many think it is, especially if your website is new. It involves a lot of research and experimentation.

In order to rank on Google, we need to know about SEO or Search engine Optimisation.

Before we Proceed. How did you find this article? I bet you must have come through one of the search engines. So ask yourself this – How did this new website rank on Google? (And yes this is a new website. If you are doubtful, Go research!)

Then Let’s Find out how I managed to do this.

Understanding SEO

SEO is Search Engine Optimisation. It is used to increase website visibility and drive more traffic through search engines such as Google, Bing etc.

The basic idea to rank a website on Google is the smart implementation of SEO. There are literally two types – Off Page SEO and On-page SEO.

For beginners, Here are some basic terms related to SEO –

  • Keywords – This can be a phrase or a sentence that you intend to target so that you may rank for that particular keyword. ie, Keywords are the sentences that you write onto the Google Input box.
  • On-page SEO – This includes optimising the article that you have written depending on your keyword.
  • Off-page SEO – It refers to all the activities that happen outside your website to raise your Google rankings.
  • Page Authority(PA) – It’s a metric, developed by MOZ which has a logarithmic scale from 0 to 100. It is used to predict the ability of a specific page to rank on Search Engines
  • Domain Authority(DA) – Also developed by MOZ which predicts the ability of a website to rank on Search Engines. Scale from 0 to 100.

In the beginning, when I first started blogging, I thought writing any content and then posting them would get me indexed on Google. No, It doesn’t work like that.

You have got to provide value, make them unique, and optimize your content. That’s because maybe some professional blogger has already written some content on that topic. So there is no way you can compete with them.

You simply can’t rank because they have got higher authority than you and are already trusted by the search engines (mainly Google).

So how do beginners rank on Google?

It’s Difficult and depends on many factors like

  • Age of blog – Older blogs are easy to rank because Search Engines are familiar with them.
  • On-page and Off-page SEO
  • Keyword Targeting
  • Domain Authority(DA) and Page Authority(PA)

But for a new Blog, your PA and DA are both 0 or maybe 1. So, it takes time for you to rank even if you have optimized your article for search engines.

Also See :-

But there is a way to rank your website faster. Here is the technique that I use to rank my content:-

The SEO Secret for New Website :

How to Rank a New Website on Google
  • Research Keywords
  • Check for Keyword Competition.
  • Check traffic for that keyword.
  • Write.

You can easily use some tools like Ahrefs and Semrush for keyword research, Competition Analysis, Keyword volume etc. But they are not only expensive but they have also been proven wrong in many cases. So I don’t recommend it all. You can use the below free method for both Keyword research and Competiton analysis.

Research Keywords

Make a list of different topics you would like to write. Select the keywords you want to rank. For Beginners, I advise you to look for Longtail Keywords.

For Example:- Instead of choosing your keyword as “SEO”. Choose something like “SEO tutorial for Beginners”.

Choosing your Keywords is a difficult task and requires a lot of research.

Check Traffic for all the phrase/keyword.

Now that we have some keywords, we need to check if these Keywords get enough traffic from Search Engines.

Open a Private Window and Go to Just type 2 or 3 words of your keyword and see if Google is suggesting the rest.

If Google suggests the rest of your keyword, Then that keyword should be getting enough traffic. If it doesn’t suggest, It might be better to select another keyword.

Check the Competition for the keyword.

There is one more thing to do before we select our final keyword and that is to check the competition for the keyword.

As I said before, If other established bloggers had already written content on the keyword we just chose. It would be really hard to rank for that. So if that happens, it is better to find another keyword.

Now to check for competition, Just type the phrase/keywords on google. If you see many high authority sites on the first page of google. Discard that keyword/phrase and check for other keywords.

But how would you identify high authority sites?

There is a chrome plugin called Mozbar. Download it from here and when you search on google, the Mozbar will display the domain authority(DA) and page authority(PA) for each of the website listed.

If you see websites with PA and DA more than 20-30 on the first page. I recommend not to write articles on that particular phrase/keyword. Rather look for some other keywords.

For Eg: Let’s assume that the keyword is “How to start a blog”. So we type it on google.

How to Rank a New Website on Google Screenshot

From the above screenshot, we see that the PA and DA are well above 20. That means all these websites are well established and you may never rank in the near future.

So, You can try adding some words to the same keyword or just look for another.


Now that you have your final keyword, You have everything you need to start writing an exceptional article.

Before you begin to write anything, You need to enter your focus keyword on Yoast SEO, which is a plugin available on WordPress. It helps you create your article based on your keyword.

Follow everything that Yoast SEO is suggesting that you do. I was able to increase my Google rankings by 121% when I started using SEO. Check the below screenshot.

Rank new website on google

The writing entirely depends on you. Just make sure that you write the content in a well-structured way. Try solving the problem that your visitor is trying to find.

Make your article at least 1000-1500 words in length. Longer articles tend to do better with respect to search rankings on Google.

That’s the end of On-page SEO

Also See :-

Off-Page SEO

Off-page SEO is a way by which you increase your search engine rankings by doing different activities outside of your website.

Building backlinks is one technique. Backlinks are basically links from other websites to your content. This is the number one factor that makes you rank on Google.

But building backlinks takes time and is hard when compared to On-page SEO. There are many techniques to build backlinks. I am no genius in link building. So Here are some resources to build your Backlinks –


Now you know how to rank a new Website on Google. So don’t forget to share this article with your friends and family.

Whatever you do, Just keep this in mind. Sometimes it takes time to rank a particular content, So just make sure that you don’t quit right away!

Hope you liked this Post!

Feel free to ask any questions.